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jgibbard

What Exactly Is Content Atomization and How Does It Work?

April 12, 2021 by jgibbard


View the Blog Post with Atomized Assets

Filed Under: Lessons, Marketing, Strategy, Planning, & Process

AAA: The Ultimate Customer Service Framework

April 22, 2020 by jgibbard

I learned about the 3 A’s back around 2013 after reading a blog post from Chris Brogan called “Apologize Immediately.” You can, and should, read it here:

I’ve been using this ever since and I can’t even count how many times it has come in handy.

I want to share the framework with you, give you an example, and then share two additional steps that I’ve added to the framework.

Make sure to subscribe and click the notification bell to be the first to know when new lessons go live.

Filed Under: Communication, Lessons

What should you do with your extra time at home?

March 22, 2020 by jgibbard


With the recent surge in work-from-home policies and people being quarantined to their homes, I thought I’d address the most common questions I’ve been getting:

  • What should I be doing now that I’m working from home?
  • How can I make the biggest impact on my business?

Today, I’m going to answer those questions.

Filed Under: Brand, Lessons, Sales

Should you keep your business open during COVID-19 (Corona Virus)

March 18, 2020 by jgibbard

Today’s video is a leadership lesson made possible by the COVID-19 pandemic. We are all part of a complex economy and the Corona Virus has presented us with an unprecedented situation. Businesses everywhere are deciding whether or not to remain open, switch to a remote, work-from-home policy, or to continue running as safely as possible.

I want to share with you how I see this as someone who studies and thinks about leadership constantly, but also someone who has built a business around how Superheros operate.

I hope you’ll watch this and take it to heart.

Filed Under: Leadership, Lessons

Watch Me Use A Simple Framework To Pitch 8 Different Products & Services

March 18, 2020 by jgibbard


Skip to a pitch:
PITCH #1: 1:57 – Glove Guard For Popsicles
PITCH #2: 3:30 – Hemorrhoidal Cream
PITCH #3: 4:40 – Guest Blogger Outreach
PITCH #4: 9:20 – Road Legal Tank Treads
PITCH #5: 12:56 – Pliio Clothing Folder
PITCH #6: 16:24 – Postponed Work
PITCH #7: 21:28 – Professional Speaker
PITCH #8: 25:01 – Catering

In this video, I follow up on my video Pitch Any Idea, Product, or Service like a Superhero With These 3 Frameworks.

I pitch 8 different products and services as chosen and suggested by The Superhero Institute community.

Filed Under: Communication, Lessons, Sales

How To Consistently Create An Immense Amount Of Content

March 8, 2020 by jgibbard


Recently, a few people remarked on the volume of content I create and publish. This caused me to think it was worthwhile to share my process and the tools that I use.

If you’re an aspiring content creator or one who has a hard time keeping up with everything, watch this video to learn how to consistently produce content that resonates with your audience and is aligned with your brand identity.

  • Building a Storybrand
  • Drafts
  • Just Press Record
  • Notion
  • Content Calendar Template (Notion)

Filed Under: Brand, Lessons, Marketing, Strategy, Planning, & Process

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