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Strategy, Planning, & Process

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What Exactly Is Content Atomization and How Does It Work?

April 12, 2021 by jgibbard


View the Blog Post with Atomized Assets

Filed Under: Lessons, Marketing, Strategy, Planning, & Process

How To Consistently Create An Immense Amount Of Content

March 8, 2020 by jgibbard


Recently, a few people remarked on the volume of content I create and publish. This caused me to think it was worthwhile to share my process and the tools that I use.

If you’re an aspiring content creator or one who has a hard time keeping up with everything, watch this video to learn how to consistently produce content that resonates with your audience and is aligned with your brand identity.

  • Building a Storybrand
  • Drafts
  • Just Press Record
  • Notion
  • Content Calendar Template (Notion)

Filed Under: Brand, Lessons, Marketing, Strategy, Planning, & Process

How To Set Your Goals For The Year Without Resolutions

January 14, 2020 by jgibbard


Resolutions are a terrible way to approach the new year.

In 2020, you can do a lot better than just setting resolutions.

In this video, we go through 9 exercises that I go through every single year in January. This is a guided planning session that will take a little over an hour but will set you up for success in 2020.

Follow along using this workbook.

Books Mentioned

  • Deep Work by Cal Newport
  • Essentialism by Greg McKeown
  • Indistractable by Nir Eyal
  • The 5-Second Rule by Mel Robbins
  • Getting Things Done by David Allen
  • Digital Minimalism by Cal Newport (Mentioned but not shown)

Filed Under: Lessons, Strategy, Planning, & Process


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