There is not one path. There is not even the right path. There is only your path.

At our core, we all have similar wants and needs.

  • We want to be healthy.
  • We want to find love.
  • We want to feel pride in how we spend our time.
  • We all need to pay our bills and feed ourselves and our families.

On the other hand, we all have unique circumstances, interests, strengths and weaknesses. Specifically, what we want to accomplish will vary from person-to-person.

“The Solution”

There is always someone who swears to have the answer, the secret, the key. The world is full of off-the-shelf, turn-key solutions.

As a business, I’m encouraged to sell you the answer. I’m supposed to have the single consulting curriculum to solve all of your problems.

Here’s the truth…

That silver bullet does not exist.

It is fiction, far beyond what any comic book can offer you.

That’s why I expect that YOU will choose your own adventure

What you want, and would be willing to pay for, is someone who will help you get where YOU want to go. You don’t want to be shoved into a box. You’re not a cookie!

I have a curriculum, if you want it.

But, that isn’t what you want, is it?

You don’t want to go where I tell you to go, do you?

You want to tell me where you want to go, don’t you?

This is YOUR Story Arc

That is why The Superhero Institute is strategic consulting for YOU. I’m a coach and I’m here to facilitate your story arc…not mine.

I bring everything to every call and meeting. I don’t hold anything back. It is my sole purpose to empower you to fulfill your life’s mission and so long as that makes a positive impact on the world, I’m in.

I will give you the strategies, resources, tools, and motivation to do what you are willing to work for. We will cover all aspects of your business from:

  • How you make money
  • How you show up as a leader
  • How you build an extraordinary culture
  • How you message and market yourself
  • How you sell

We’ll get to know one another, we’ll work on your mindset, your processes, and I’ll push you to learn and grow more than you have in your entire life.

This is what I do. I empower Superheroes.

Here’s How It Works

Before each session you tell me what you’d like to discuss. Then, on our calls we don’t waste any time! We dive into what you need for that week.

There’s no set “curriculum” because life moves fast. How do you know what you will need help with 6 weeks from now?

Here’s What You Can Expect

Dozens of ideas, strategies you can implement right away, and a coach who pushes you to blast through your current limits.

This is guaranteed to be a high-energy, high idea generating time just for you and what you need at this moment. We consult over Zoom and everything is recorded. After our session you’ll get the recordings, notes, and tasks all inside your customized client portal, so you can take action on what we discussed.

If you’ve ever had coaching before, you’ll know that this is unconventional and you may be unaccustomed to being this well taken care of and guided. This is the type of coaching that is designed entirely around making sure YOU have what YOU need now.

THIS Is Your Call To Adventure

Become a Member today

Or, if you’re not convinced yet, experience it for yourself. Reserve time during Office Hours. My head explodes with ideas almost instantly, so you will see within 23 minutes what working with me is like.

Reserve Office Hours

Jeff is my go-to for all my business questions! We’ve worked together for 10+ years and I still leave every session blown away by his extensive and technical knowledge in all aspects of business.

I haven’t stumped him yet! It’s a savior these calls are recorded because I can’t write as fast as his good ideas flow.

Jeff will push you, your business, and your weaknesses in the most empowering way. You leave each session equipped, confident, pumped, and ready to tackle your week like the superhero you are! 


Sarah Ohanesian

Owner, SO Productive

I’m going to be completely honest about my experience working with Jeff. Even though it sounds like it, there’s 0 fluff here, seriously. — At first, I met him and thought, he’s really smart and I like how he thinks and I hired him for something very specific – I figured 1-2 months of consulting and see where that goes. After 4 hours of consulting with him, I’m officially a lifetime client.

I really feel like I’m going to become a Superhero with his direction. He’s helped me prepare for big meetings and difficult discussions, prioritize my workload (I hit inbox zero for the first time in my entire life (had my own method to madness, but was overwhelming), strengthen my business strategy, and overall make me feel like a BOSS.

If I would have realized how valuable this type of consulting could be, I would have done this a LONG time ago. I feel empowered and liberated. I feel like I can take on anything. <3 


Karin Wolok

Program Manager, Community Development at Neo4j

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