Pitch Any Idea, Product, or Service like a Superhero With These 3 Frameworks.

In this lessons, I’m going to show you three different ways to present a product, service or idea.

Many small businesses, entrepreneurs, and freelancers have a hard time answering the question “why do you do” in a compelling way. The three methods I will show you today can help you better frame what you do and how it makes your prospect’s life better.

Resources Mentioned

• Start with Why by Simon Sinek
• Find Your Why by Simon Sinek
• Start with Why [TED Talk with Simon Sinek]
• Pitch Anything by Oren Klaff

Idea Introduction Pattern:

• “For [target customers]
• Who are dissatisfied with [the current offerings in the market].
• My idea/product is a [new idea or product category]
• That provides [key problem/solution features].
• Unlike [the competing product].
• My idea/product is [describe key features]