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Pitch Any Idea, Product, or Service like a Superhero With These 3 Frameworks.

January 24, 2020 by jgibbard


In this lessons, I’m going to show you three different ways to present a product, service or idea.

Many small businesses, entrepreneurs, and freelancers have a hard time answering the question “why do you do” in a compelling way. The three methods I will show you today can help you better frame what you do and how it makes your prospect’s life better.

Resources Mentioned

  • Start with Why by Simon Sinek
  • Find Your Why by Simon Sinek
  • Start with Why [TED Talk with Simon Sinek]
  • Pitch Anything by Oren Klaff

Idea Introduction Pattern:

  • “For [target customers]
  • Who are dissatisfied with [the current offerings in the market].
  • My idea/product is a [new idea or product category]
  • That provides [key problem/solution features].
  • Unlike [the competing product].
  • My idea/product is [describe key features]

Filed Under: Communication, Lessons


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