In this lessons, I’m going to show you three different ways to present a product, service or idea.
Many small businesses, entrepreneurs, and freelancers have a hard time answering the question “why do you do” in a compelling way. The three methods I will show you today can help you better frame what you do and how it makes your prospect’s life better.
Resources Mentioned
- Start with Why by Simon Sinek
- Find Your Why by Simon Sinek
- Start with Why [TED Talk with Simon Sinek]
- Pitch Anything by Oren Klaff
Idea Introduction Pattern:
- “For [target customers]
- Who are dissatisfied with [the current offerings in the market].
- My idea/product is a [new idea or product category]
- That provides [key problem/solution features].
- Unlike [the competing product].
- My idea/product is [describe key features]